Skip to main content

Home/ centreforelearning/ Group items tagged social marketing

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Kartini Ishak

Businesses Need To Notice SMS Marketing | Social Media Today - 0 views

socialmediatoday.com/...tice-sms-marketing-infographic

sms marketing marketing

shared by Kartini Ishak on 12 Jun 13 - No Cached
  • MS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets: 29 percent for Twitter tweets, 20 percent of emails, a dismal 12 percent of Facebook posts.
  • SMS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets: 29 percent for Twitter tweets, 20 percent of emails, a dismal 12 percent of Facebook posts.
  • Kartini Ishak on 12 Jun 13
     
    Let's not forget about SMS Marketing shall we?  98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets such as Twitter, Emails and Facebook posts which sometimes are overlooked.
bernard tan

Video Marketing - 1 views

www.internet-success-hub.com/...video-marketing

marketing social_media video

shared by bernard tan on 07 Sep 11 - No Cached
  • bernard tan on 07 Sep 11
     
    Strategy on how to incorporate online marketing campain. Online video marketing is truly powerful when combined with social networking for your business. The video may spread virally online with no effort or costs on your part, driving massive amounts of traffic to your website. By incorporating video content into your website, blog and social networking activities, it enhances your online marketing campaigns.
Kartini Ishak

7 Tips for Igniting Your Content With Social Media - 1 views

mashable.com/...social-media-content

socialmedia reference tips content social media education learning

shared by Kartini Ishak on 07 Mar 14 - No Cached
  • "Content is fire. Social media is gasoline."
  • 1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
  • 2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
  • ...4 more annotations...
  • 4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
  • People share things not only because those things look good, but because those things make them look good.
  • 7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
  • hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
  • Kartini Ishak on 07 Mar 14
     
    ""Content is fire. Social media is gasoline.""
  • Obi-Wan Fareed on 07 Mar 14
     
    Light my fire - The Doors :-)
Kartini Ishak

7 "Must Do" Social Media Fixes For Business | Joerg Weishaupt - 0 views

www.joergweishaupt.com/...-media-fixes-for-business.html

social media

shared by Kartini Ishak on 19 Feb 13 - No Cached
  • Be Proactive
  • Listen
  • .  People are now, more than ever, voicing their opinions online to thousands of people through social media channels like Twitter – and they expect companies to respond.
  • ...6 more annotations...
  • What happens if the company ignores it, is ignorant to the noise or is choosing not to engage in social media?  That pile of complaints only grows bigger.  As social media continues to grow, this is a trend that will only continue to grow.  If a business wants to make social media a part of their marketing and outreach efforts, then it’s necessary to stop talking once in a while and start listening.
  • Participate
  • It’s better to be involved so that a business can provide solutions and answers to issues that arise as opposed to being absent and letting the negative posts run their course.  If a company makes a concerted effort to rectify issues in social media, then others will see that effort and reward the company with their attention, understanding and likely their loyalty.
  • Respond
  • A part of participation as mentioned above.  You must respond in all instances.  While it used to be easy for a company to ignore letter writing campaigns and angry words through snail mail, that’s something that can’t be done anymore.  A company cannot ignore damaging accusations, especially through online interactions.
  • Responding doesn’t have to mean immediately giving in to people who are complaining or making demands of you.
Kartini Ishak

21 Rules for Social Media Engagement - 0 views

mashable.com/...rules-social-media-engagment

social media social networks learning rules engagement facebook

shared by Kartini Ishak on 15 Aug 13 - No Cached
Sally Loan liked it
  • Rules of Engagement As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits the business, brand, customer, peers, and prospects at every touchpoint. In the end, we earn the attention, relationships and business we deserve.
  • Don’t just participate solely in your own domains
  • Participate where your presence is advantageous and mandatory.
  • ...6 more annotations...
  • Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.
  • Become a true participant in each community you wish to activate. Move beyond marketing and sales.
  • Don’t just listen and placate — act. Do something.
  • Consistently create, contribute, and reinforce service and value.
  • Don’t get lost in translation. Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.
  • Give back, reciprocate, and recognize notable contributions from participants in your communities.
  • Kartini Ishak on 15 Aug 13
     
    Rules of engagement - Social Media.
bernard tan

Social Media Is A Part Of The User Experience - 0 views

www.smashingmagazine.com/...-a-part-of-the-user-experience

marketing social_media

shared by bernard tan on 19 Jun 12 - No Cached
  • bernard tan on 19 Jun 12
     
    this article mentioned the roles of implementing social media in their business. In the last few paragraphs, it was mentioned that there was so many community on different social media tools and these users do not know what is going on in other channels. This happened to the case in our scenario in CeL where we have so many portals and channels. How can users of these community actually see their responses, interactions across. This was very much inline with what we going for in our marketing plan. - to stage CeL website as a main hub to these channels.
Kartini Ishak

Useful Social Media Blog » Blog Archive » Customer service through social med... - 0 views

usefulsocialmedia.com/...-just-as-important-as-we-think

social media learning

shared by Kartini Ishak on 20 Jul 11 - No Cached
  • To be fair, things are changing. By the end of the year, 75% of US-based companies expect to use social media for customer service. It’s a reaction to the changing game. Gone are the days when social media was all about marketing through Twitter and Facebook. It’s now an integral tool to ensure you are responsive not reactive, contactable not aloof and authentic not robotic. And increasingly, it’s about solving customer’s issues in real time through social channels, showing your dedication and transparency to your customers.
bernard tan

Social Media Conference | iStrategy Singapore - 2 views

singapore.istrategy2010.com

social conference media

shared by bernard tan on 26 Oct 10 - No Cached
  • iStrategy will arm you with the deep understanding of aligning social media and digital strategy according to your organization’s processes and operations to achieve the objectives you’re after. Join us to network, share ideas, and most importantly find out how to build your marketing strategy to its fullest potential.
  • bernard tan on 26 Oct 10
     
    Social Media Conference IStrategy being held in Singapore Sentosa Resort World 1 - 2 Dec 2010
  • bernard tan on 26 Oct 10
     
    I've came across banner ad which brought me here while reading. Social Media Conference IStrategy being held in Singapore. Maybe it can be useful for accommodating to our Education arena needs. Speakers come from Facebook, Amazon, AMD, Philips and more.
  • Ashley Tan on 26 Oct 10
     
    Nice find. To any and all CeL folks: Attend if you think this is relevant. The marketing principles do not necessarily apply in our context, but there might be some takeaways. Otherwise, look for something with a greater emphasis on education.
Kartini Ishak

9 Social Marketing Metrics That Actually Matter - 0 views

mashable.com/...social-metrics

social social marketing marketing metrics social media

shared by Kartini Ishak on 22 May 13 - No Cached
  • "Facebook Engagement Ratio," which is the number of people talking about us, divided by the number of likes. We believe this is a more accurate measure of engagement than just counting likes. And we track it on a weekly basis
Kartini Ishak

25 Tips to Social Media Success | Joerg Weishaupt - 0 views

www.joergweishaupt.com/...s-to-social-media-success.html

social media success tips

shared by Kartini Ishak on 19 Feb 13 - No Cached
  • Social media is win-win.
  • Everything you say can be used against you, especially if you offend someone.  Be on your best behavior and interact from a professional position, not a personal one.
  • Interact and maintain dialogue.  If someone messages you, reply – take part in open discussions. Take the time to show appreciate for all manner of feedback, whether it is positive or negative.
  • ...4 more annotations...
  • Update your profile on a regular basis so your company information is current and regularly informative.
  • Customize your site and your landing page for your social media account if the site permit it.  Do what you can to stand out from those around you.
  • Maintain quality over quantity.  It helps to join multiple networks but keep yourself limited to just a few so as not to get overwhelmed by updates.
  • Find out who is following you and showing interest.  Compare that demographic to your marketing plan and see how effective your strategy is.
Kartini Ishak

There's No Social Media "Easy" Button | Social Media Today - 0 views

socialmediatoday.com/...social-media-no-easy-button

social media learning education

shared by Kartini Ishak on 23 Apr 13 - No Cached
  • he heartbeat of social media, social business, planning, integration, goals, objectives, measurement, content, ROI, ROR (return on relationships), marketing, Facebook, Twitter, LinkedIn, Pinterest, blogs, and more is you. It’s you and me and everyone else out there. It’s people. It’s human beings behind the avatars that keep the heart beating, not the spam links and self promotion, automated Twitter and Facebook accounts.
Kartini Ishak

Push Me, Pull Me: Push-Pull in Social Media - 0 views

www.blueglass.com/...l-me-push-pull-in-social-media

push pull social media

shared by Kartini Ishak on 19 Feb 13 - No Cached
  • Push strategy
  • Pull Strategy
  • Push-Pull in Social Media
  • ...5 more annotations...
  • Twitter is the prime example of where both strategies can exist, hand in hand. Many of the brands you follow are using both a push and pull strategy to engage their followers and also reach a small targeted group of people at the same time.
  • strong pull strategy here because they’re making use of the hashtags #sears and #tools, which is targeting those who may be following that hashtag as well as tweeting out a link to the tool itself with promotional copy
  • Facebook advertising is a push strategy.
  • Facebook apps are a pull strategy.  You’re generating interest in users when you put out a Facebook app. You’re putting something out there, and users will interact and provide data to you because they’re interested and want to.
  • social media is kind of a blurred line when it comes to whether a push or pull strategy is most effective and even more so when it comes to what tactics are TRULY push and TRULY pull. Social media is so interactive and has so many facets to it, that I think traditional push and pull strategies will be redefined to match our generation and the channels that we’re able to market on.
Kartini Ishak

How Not to Steal People's Content on the Web - 0 views

blog.hubspot.com/...ople-s-Content-on-the-Web.aspx

citations source attribution social media

shared by Kartini Ishak on 26 Sep 13 - No Cached
  • How to Cite Content in Social Media When you're sharing someone else's content in social media, the approach you take to give proper credit changes depending on the social network.
  • To Cite Someone's Content on Twitter: Simply include a "via @username" somewhere in the tweet. If you're retweeting someone's content but you edit their original tweet, be sure to change "RT" to "MT," which stands for "modified tweet."
  • To Cite Someone's Content on Facebook: Facebook makes it pretty easy to give credit when you're sharing someone else's content right from their own timeline -- they have a 'Share' button ready and waiting for you! If you're citing content from elsewhere on the web, but want to give attribution to another person or company -- like we did to Marketing Land below for breaking a news story -- you can find that person/company on Facebook and link to their Facebook Timeline in the status update.
  • ...2 more annotations...
  • Finally, if you're sharing content from another source and they don't have a Facebook page (tsk tsk!), then the link to their piece of content will suffice.
  • To Cite Someone's Content on Google+: On Google+, it's customary to include the name of the person or company whose content you're citing in the text of your update, because you can then link to their Google+ profile, much like you would do on Facebook. Simply include a + or @ and their Google+ name -- they'll pre-populate just like they do on Facebook!
  • Kartini Ishak on 26 Sep 13
     
    Found some ways on how we can establish an SOP on attributing content on social media. 
Kartini Ishak

Customer Support Can't Keep Up With Rise of Social Media | PCWorld Business Center - 0 views

www.pcworld.com/...with_rise_of_social_media.html

social media facebook

shared by Kartini Ishak on 15 Jun 11 - No Cached
  • Many companies have social media presence on sites such as Twitter and Facebook and create mobile applications but have not set up the infrastructure to deliver the same level of customer support as their more traditional communication channels
  • The report noted a "huge rise" in the number of customers who now use social networking sites and mobile commerce for business transactions, and said customer service in those areas was often isolated and not keeping pace
  • It is important for companies to fully embrace these newer channels by taking the lead in not only addressing the marketing aspects, but also in developing integrated support to ensure customers receive consistent treatment and quality problem-resolution over their social media and m-commerce communication channels.
  • ...1 more annotation...
  • Companies that expanded their social networking and mobile interaction could increase customer engagement, monitor feedback, generate sales, cut advertising costs and offer location based services
  • Kartini Ishak on 15 Jun 11
     
    It's important to keep up. 
Ashley Tan

Social Media for Universities: Best Practices for Attracting Students, Employees, and D... - 0 views

edudemic.com/...-students-employees-and-donors

social media

shared by Ashley Tan on 03 Feb 12 - No Cached
  • Ashley Tan on 03 Feb 12
     
    Some useful tips we can use on a smaller scale for publicity, marketing, and interacting with our audience via social media.
Kartini Ishak

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers - 0 views

www.insidefacebook.com

socialmedia socialnetworking facebook

shared by Kartini Ishak on 03 Mar 11 - Cached
  • Kartini Ishak on 03 Mar 11
     
    Inside Facebook is the leading source of news and analysis on Facebook's global growth, corporate developments, and product innovations. Inside Facebook provides daily news and analysis for developers, marketers, and investors. Inside Facebook is an independent news service of Inside Network, the industry's leading research and news organization dedicated to providing original market research, critical analysis, data services and news on the Facebook platform, social gaming, and mobile applications ecosystems.
Kartini Ishak

Half of UK companies risk "corporate suicide" by banning Facebook and Twitter - Marketi... - 1 views

www.utalkmarketing.com/...Article.aspx

social media

shared by Kartini Ishak on 15 Jun 11 - No Cached
yeuann liked it
  • Facebook is such a popular application that is so widely used for personal and business uses, it makes no business sense to ban it. If companies do not address this they could be at the mercy of corporate suicide
  • Social networking is like food and drink to Generation Y workers, they are so used to communicating in a more open and collaborative way. Therefore, forward looking companies should be aiming to encourage social media activity amongst their employees rather than stifling it
    • Kartini Ishak
      Kartini Ishak on 15 Jun 11
       
      I couldn't agree more with this final statement stating that social networking is vital to Gen Y workers. We communicate more openly and collaboratively through this medium. And it should be encouraged rather than being stopped.
  • yeuann on 07 Jul 11
     
    Thanks Kartini! I strongly agree too. To add on to your point, I think for the Gen-Yers, social media tools also facilitate on-going collaboration by engaging the emotive power of relational bonds to help bring everyone onto the same page. I remember reading this in my Media Theories module: http://en.wikipedia.org/wiki/Agenda-setting_theory... hope you find it relevant! "Agenda-setting theory is the theory that the news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them. Agenda-setting theory's main postulate is salience transfer. Salience transfer is the ability of the news media to transfer issues of importance from their news media agendas to public agendas. Through their day-by-day selection and display of the news, editors and news directors focus our attention and influence our perceptions of what are the most important issues of the day. This ability to influence the salience of topics on the public agenda has come to be called the agenda setting role of the news media."
Kartini Ishak

Pepsi Fires Off A Social Media Push | Joerg Weishaupt - 0 views

www.joergweishaupt.com/...s-off-a-social-media-push.html

social media push

shared by Kartini Ishak on 19 Feb 13 - No Cached
  • The Pepsi Refresh Project
  • but social media is bigger than other media channels at this point and is so amazingly diverse there really isn’t one single “basket”. 
Ashley Tan

10 Types of Content that We ALL Love! - 2 views

www.famousbloggers.net/content-types.html

cel social media facebook twitter marketing ideas strategies

shared by Ashley Tan on 10 Jul 12 - No Cached
  • Ashley Tan on 10 Jul 12
     
    For the social media and marketing folks in CeL to ponder over and take action.
Kartini Ishak

Using Facebook for marketing - 10 company examples and engagement tips > Smart Insights... - 0 views

www.smartinsights.com/...-marketing-10-company-examples

facebook socialmedia marketing solutions

shared by Kartini Ishak on 16 Jun 11 - Cached
  • Facebook explanation of the best way to engage brands Facebook Head of Brand Solutions, Chris Pan talks about: Fan pages as an authentic voice | Brand fan pages by fans | Content is king | What people want to hear vs. what you want to tell them | Facebook marketing solutions
  • Kartini Ishak on 16 Jun 11
     
    View the video by Facebook's Head of Brand Solutions, Chris Pan on Facebook explanation of the best way to engage brands. It is how fan pages on Facebook acts as a voice of the company/organization, content we provide is important and what people wants. 
1 - 20 of 36 Next ›
Showing 20▼ items per page